Furthermore, the number of users of services offered by dating platforms on the internet, such as matchmaking, chatting, flirting, and casual dating partner search, was expected to decrease by approximately 800 thousand compared to the previous year. However, following the invasion of Ukraine and the subsequent market exit of the key market player Badoo, it was forecast to decline by around 64 percent in 2022. Prior to 2022, the Russian online dating market saw a steady revenue growth. In April 2022, Badoo stopped operating in Russia in response to the invasion of Ukraine.
Mamba, as well as Badoo, were founded by a Russian-born entrepreneur Andrey Andreev, who later sold his shares in the apps. In 2022, around 3.5 million users in Russia installed the dating app Tinder, thus making it the most downloaded app, followed by Mamba and Tabor.